After several weeks talking about digital advertising, we still can’t understand why you don’t list your LED screens to impress your customers. Today, as a summary, we wanted to bring you its main characteristics and how it differs from the print advertising that reigned until the last century. Join us to briefly discover the magic of LED technology.
print advertising
digital advertising
Duration and current
Ads with expiration date
Easily manageable ads
Renovation prices
High price and difficult access
Management from anywhere
Quality
Low resolution and visibility in inclement weather
High resolution, sharpness and brightness across the screen and at any time of day
Public
Small audience and sticky messages
Wide audience and tailored messaging based on feedback
Content
Printed image and/or text until renewal
Images, texts, videos and animations with playback times
Credibility
Print Media Continues to Lead Ad Credibility
Little by little, it is inserted among the preferred communication supports of customers
Results measurement
Iis more ambiguous
Some supports allow to know the time that people have spent in front of them
Attracted customers
It is difficult to measure how many people have seen the ad
Lead greater number of sales, followers and customers
Conclusions
Digital advertising is here to stay and LED screens are excellent communication media to take them all. At RPG Technology, we have specialized in bringing you digital and IT solutions for your business. Quote with us online and we will carry personalized advertising for you and your clients. Dream big, we make it real.
