Every day, we receive hundreds of advertising messages in different formats on our way. LED screens, as we have seen, are here to stay and become the communicative media par excellence of digital advertising. But what about in countries like India, where the influx of people and their diversity is a factor to consider before installing our LED technology?
Some demographics of India
Everyone knows the large volume of inhabitants of India, reaching more than 1.3 billion inhabitants, in more than 25 states. However, the main cities are Mumbai (Bombay), Delhi and Calcutta; in them we will find the biggest bets for digital advertising in LED. The installation of these supports is much more significant in countries like China or the United States, however, investments of more than 30,000 million pesos in digital advertising are expected in India for the next decade.
The advantages of Digital Signage
Digital adoption in India is still lagging, but more and more companies are entering this space and reaching the masses with impactful advertisements on LED screens. At RPG Technology, Digital Signage is the service thanks to which the contents of LED screens are designed, programmed and projected. Now, India presents itself as a challenge due to the large number of people who live in cities, but who do not speak the same language.
Therefore, content creators and advertisers must ensure that the information reaches everyone in other formats, such as animations, graphics, images and personalized videos of the brand. The text, on this occasion, may move to the background. Digital advertising, for its part, is much more interactive, persuasive and interesting for passers-by, for whom it will be difficult to forget such relevant ads.
Characteristics of LED screens
These communicative supports show brightness, high resolution and contrast in all their contents. Through them, it is not only possible to carry advertising, but also information and entertainment and create a special connection with the target groups of a brand, product, service, project or organization. LED screens are also a benchmark of technological innovation that will lead you to increase your followers and sales. In India, it is important to take into account the direct exposure of the screens to the sun, in order not to interrupt the vision and to get the most out of these supports.
Use of LED screens in India
India is one of the countries where LED screens are manufactured or manufactured; this means that, by acquiring them directly there, they have a lower price. However, many screens have also been installed in areas with high purchasing power and where they are seen by a large number of people. They are usually installed outdoors, but with impressive sizes between 2 and 6 meters. LED billboards are the best allies of digital advertising in India. Also, in large shopping centers, it is possible to find LED screens for digital advertising.
Some relevant LED screens are: the one located on the Ballygunge tracks, another in the Kankurgachi neighborhood and another in West Bengal or Park Street in Calcutta. All three are located in cosmopolitan and popular neighborhoods and cities, so their reach is guaranteed. On the other hand, in 2020 and on the occasion of the visit of the then president of the United States, Donald Trump, three giant LED screens were installed to show the interaction between the leaders of both countries to the whole world.
The images projected on LED create effects that are far from ordinary and adapted to each moment or each brand. The personalization of the contents helps to highlight your image and connect more quickly with your target audience. At the same time, you have lightweight, ultra-thin and quick-install brackets to build the sizes of LED screens you need.
Conclusions
There is still a long way to go on the path of LED screens in India, however, there is already a precedent that will not let digital advertising in the country decline. If you have a business with representation in India or plan to do so soon, LED screens can help you reach your potential customers faster and receive a return on your investment in a short period of time.
